There are several occasions every year that Amazon sellers look forward to, New Year’s Eve definitely being one of them. However, it is not easy because Amazon has shifted its e-Commerce platform to be entirely data-driven. Sellers have to opt for different digital marketing techniques to attract customers worldwide. An empirical relationship from Statista states that around 10-12% of the e-Commerce sector’s gross revenue represents advertising and marketing expenditure. These percentages can increase when businesses get competitive on different occasions throughout the year.
Now that we are in 2021, many Amazon sellers will be focusing on implementing different strategies (e-Commerce Photography Services, Pay-Per-Click advertisements, and listing optimization) to boost their sales. Numbers never lie; whenever anyone wants to buy anything online, they turn straight away to Amazon. According to a VentureBeat survey, more than 40% of consumers consider Amazon as their first preference while buying anything online.
Still, confused about what tactics to use? Build your sales-boosting strategy with these simple tips:
Focus on Product Photography and Services
We are very much aware of the fact that seeing is believing; the product is only worth buying if it is appealing. Your product images should be your topmost priority. They play an essential part in grabbing the attention of the buyer. Taking multiple shots from different angles can prove to be a trust-building technique. Sellers who don’t have a knack for photography should consider hiring an Amazon product photography service to get the job perfectly for them.
Everything looks abstract and unorganized if there is no consistent plan. You need to start with the branding procedure. Start planning what your product should look like. Everything should look unique, as potential buyers will be navigating through your listing.
The Power of White Board
Most Amazon products use a plain whiteboard. Ever wondered why? They minimize distractions, channel the product’s attention, and create a better consistent feel towards your product. Your products receive a professional finish, making the advertised colors more visible.
Proper Peripherals and Conditions
Lighting changes even if there is a slight change in the orientation. Ensure that you choose the correct setting from the camera so that even in the dullest conditions, your product is captured in the best form. A proper apparatus and conditions are the primary form of boosting sales. Use a tripod stand so that the product pictures look clean and crisp and avoid placing additional items in your image so that transparency is maintained with the buyer.
Make yourself a resource
Amazon is one of the fiercest marketplaces in the world. If you want to establish your brand and boost its sales, you need to leverage your brand as a resource. You need to educate your customers about how your product is different from the others so that they don’t rush to buy the cheaper one. Setting up a blog can definitely create value for your products. You can convert yourself into a proper resource by driving organic traffic to your Amazon seller page. Set up Pay-Per-Click campaigns, run ads, target a mix of high volume and less competitive keywords to attract potential customers from the Internet.
Take help from influences
nChannel states 88% of customers trust online recommendations and reviews. Modern methods to gain organic sales include help from well-known influencers. Influencers have many followers on social media platforms which can help you add new customers to your brand portfolio. There are multiple routes you can take to succeed in this tactic. Amazon offers its associate and influencer programs to get enrolled or search up users on social media platforms who have opted for these programs. You can manually search these for influencers and email their managers to get their help in promoting your products.
Optimized Research and Winning Product Descriptions.
There are high chances that customers will visit your listing but end up not purchasing your product. You might have good photos present, but many people might not be willing to take action if your listing is not properly optimized. You need to change the product descriptions, as those small peculiar changes can have a massive impact on your sales. Start by changing small keywords to see the effect on an experimental basis. Avoid changing the product description entirely because it will have the opposite effect on your sales.
Try to understand the fact that everything revolves around Amazon & Google’s search algorithms. Run the appropriate keyword research on both platforms so that your product shows higher in the search results. Take the time to learn about effective SEO practices so you can have improved chances to appear in the search results of your targeted audience.
Understand Amazon’s Algorithm
In order to succeed at anything you need to understand the working mechanism of anything. Amazon’s search algorithm is based upon two things: Search Results and Buy Box.
The algorithm detects the search results from Amazon which depends upon several factors like product reviews, price and targeted keywords. The search results have now started to include shipping times and return rates. The algorithm also determines whether your listed products win or lose the ‘Buy Box.’ The Buy Box sign appears on the right hand side of the product. The greater your product wins the buy box, the higher the chances of listing to become the default choice of the customers.
About the Author
Kamaljit Singh is the Founder and CEO of AMZ One Step and a former Amazon seller. Kamaljit has been featured in multiple Amazon podcasts, YouTube channels. He has been organizing meetups all around Canada and the US. Kamaljit has over 250,000+ views on his Quora answers regarding FBA. Kamaljit also founded AMZ Meetup, where he organizes conferences for Amazon sellers.