www.888lots.com - Privacy Notice

Last Updated: 23 May 2018

888 DIGITAL knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of 888 DIGITAL.

In compliance with the US-EU and US-Swiss Safe Harbor Principles, 888 DIGITAL commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should contact:

Legal Department


1416 East Linden Avenue Linden,

NJ, 07036 USA

E-mail: legal@888digital.com

Data Protection Officer: Steven Balawajder

What Personal Information about Customers Does 888 DIGITAL Gather and Use?

The information we learn from customers helps us to improve your purchasing experience at 888 DIGITAL. We use the information to handle orders, deliver products, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us.  We will often display content such as wish lists and customer reviews and recommend merchandise that might be of interest to you. We also use this information to improve our platform, and to prevent or detect fraud or abuses of our website.

Here are the types of information we gather:

  • Information You Give Us: we receive and store any information you enter on our website or give us in any other way. You provide most such information when you search, buy, or communicate with customer service. For example, you provide information in establishing your customer account (and you might have more than one if you have used more than one E-Mail address when shopping with us) or Your Profile; communicate with us by phone, E-Mail or otherwise; As a result of those actions, you might supply us with such information as: your name, age, address and phone number; credit card information; shipping locations (including addresses and phone numbers); people (with addresses and phone numbers) financial information, including your identity card number. 
  • Automatic Information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses 888 DIGITAL’ web sites. Examples of the information we collect and analyze include: the Internet protocol (IP) address used to connect your computer to the Internet; confirmations of receipt and read confirmations regarding E-Mails; login; E-Mail address; password; computer and connection information such as browser type and version; and time zone setting, browser plug-in types and versions; operating system and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products you viewed or searched for; and any phone number used to call our customer service number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.
  • E-Mail Communications: to help us make E-Mails more useful and interesting, we often receive a confirmation when you open E-Mail from 888 DIGITAL if your computer supports such capabilities. If you do not want to receive E-Mail or other mail from us, please contact us or click on the unsubscribe link included at the bottom of all email marketing pieces.
  • Information From Other Sources: we might receive information about you from other sources and add it to our account information. Examples of information we receive from other sources include: financial information and background checks for enhanced due diligence, which we use to help prevent and detect fraud.

What about Cookies?

Cookies are text files that web servers can store on your computer's hard drive when you visit a website. They allow the server to recognize you when you revisit. To enable our systems to recognize your device and to provide features to you, we use cookies. When you visit our site, we will ask your browser to place a "cookie" (a very small text file) on your computer. If your browser is configured to accept cookies, it will accept the cookie. We collect certain technical information from your computer. This information will allow us to enhance our site to our customer's preferences. This information is used only for the benefit of 888 DIGITAL and you, our customer.

We use cookies to:

  • Gather customer journey information on our sites only
  • Temporarily store input information in our tools
  • Evaluate our sites' advertising and promotional effectiveness (we own the anonymous data collected and don't share it with anyone)
  • We don't use cookies to track people's Internet usage after leaving our sites and we don't store personal information in them that others could read and understand. We will not sell or distribute cookie information without your prior consent.
  • You can visit our site without cookies if you choose to do so. However, please be aware that some features of the site may not function properly or may be slower if you refuse cookies. To visit our site without cookies, you can configure your browser to reject all cookies or to notify you when a cookie is set. Check the browsers help menu to learn how to change your cookie preferences.

Does 888 DIGITAL share the information it receives?

Information about our customers is an important part of our business and we are not in the business of selling it to others. 888 DIGITAL shares customer information only as described below:

  • Required by law
  • This most often relates to government tax reporting requirements or in terms of a court order or if required in terms of legislation or in accordance with the common law. 888 DIGITAL will, however, in all instances required by law, only disclose the information specifically requested.
  • In the public interest

888 DIGITAL may be asked to disclose customer information for matters of public interest, e.g. to assist in the prevention of crimes. Before complying with these requests, 888 DIGITAL takes every precaution to ensure the authorities involved have legitimate grounds to make such a request.

Third parties

888 DIGITAL will never sell customer information to any other external party. It is important to note that where customer information is provided for marketing services, it is only done so with your consent as described above.

Use of Google Analytics

888 DIGITAL uses Google Analytics features based on Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration or Google Analytics Demographics and Interest Reporting). Visitors can opt out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

888 DIGITAL will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless we have robust notice of, and the user’s prior affirmative (i.e. opt-in) consent to, that merger. Visitors to our website may also use the following Google tool to opt-out:  Google Analytics opt-out browser add-on

888 DIGITAL uses Remarketing tools in the form of:

  • Remarketing
  • Interest categories
  • Similar audiences
  • Other types of interest-based advertising
  • Demographic and location targeting

We will not run interest-based advertising campaigns that collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers and credit card numbers. We will not use or associate personally identifiable information with remarketing lists, cookies, data feeds or other anonymous identifiers. We will not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from the ad or its landing page(s).

We will not share any personally identifiable information with Google through our remarketing tag or any product data feeds which might be associated with our ads.

We abide by the policy for sensitive categories outlined below:

  • When creating a remarketing list, we will not use any sensitive information about our site or app visitors, whether we collected it directly or associated it with a visitor, based on the visitor’s profile or behavior on our site or app
  • Restrictions on list creation may apply to both individual web pages and entire websites or apps
  • Ad content may not imply knowledge of personally identifiable or sensitive information

We acknowledge Google may include in-ads notice labels to disclose interest-based advertising to our users.

  • Google reserves the right to display to users which remarketing lists they’re on, along with the corresponding domain name
  • We aren’t allowed to modify or obscure these notices
  • We can implement our own in-ads notice with written consent from Google, and the label must comply with relevant industry standards


  • Third-party vendors, including Google, show our ads on sites across the Internet
  • We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on someone’s past visits to our website

We have implemented Google Display Network Impression Reporting and/or the DoubleClick Campaign Manager integration:

  • 888 DIGITAL and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

We have implemented Google Analytics Demographics and Interest Reporting and, accordingly, disclose that:

  • We will use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to target interest based advertising to visitors of our site.

E-Mail Communication

888 DIGITAL may use customer information to send the customer information on new services or products that may be of interest to the customer and from time to time will mail, e-mail or SMS information to the customer.

Remember, regular non-encrypted e-mail is not secure. For this reason 888 DIGITAL will not include confidential account information in a non-encrypted e-mail response.

888 DIGITAL will further never request the customer, via the use of non-encrypted  e-mail, to provide 888 DIGITAL with personal information, such as your account number; PIN or password, etc.

Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.

How Secure is Information About Me?

The security of your personal information is very important to us. In an effort to protect your personal information, we use Secure Sockets Layer (SSL) technology with 256 bit encryption. If your browser supports SSL (most current browsers do), it will automatically encrypt the information you provide to us on the secure pages on our site, before sending it over the Internet.

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What About Third-Party Advertisers and Links to Other Websites?

Our site may contain links to manufacturers, third-party tools, marketplaces and other related sites for your benefit. 888 DIGITAL is not responsible for the privacy practices, security, or content of such web sites. If you click on one of these links, you will be redirected to their web site and in doing so you may provide information directly to them.

What Choices Do I Have?

  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase, see prices, verify membership privileges or to take advantage of website features
  • You can add or update certain information on pages such as those referenced in the Customer Profile section. When you update information, we usually keep a copy of the previous version for our records.
  • If you don't want to receive E-Mail or other mail from us, please adjust your customer preferences or click on the unsubscribe link included on all marketing pieces.
  • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of 888 DIGITAL’ website essential features, we recommend that you leave them turned on. ]

Are Children Allowed to Use 888 DIGITAL’ Websites?

888 DIGITAL doesn't sell products for purchase by children. 888 DIGITAL only sells to registered customers who go thru a customer application process

Information You Can Access

Examples of information you can access easily at 888 DIGITAL’ websites include: up-to-date information regarding recent orders; status of negotiated offers, personally identifiable information (including name, E-Mail, password, E-Mail notification settings, and watch lists

888 DIGITAL Websites

As of May 23, 2018, the following websites are covered by this privacy policy: